From producing phenomenal international artist tours such as Imagine Dragons, to operating high‑quality music and entertainment events and incubating local trendsetting entertainment IPs, Shanghai Youyuan Music Entertainment Co., Ltd. (hereinafter referred to as "Youyuan Culture") has deeply cultivated the music and entertainment sector. Its business landscape has expanded to cover all categories of cultural entertainment, and it has established a leapfrog development goal of transitioning from a vertical‑focused player to a comprehensive entertainment group. The company holds a leading position in the market‑oriented importation of overseas artist performances in the industry.
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Recently, Youyuan Culture reached a key milestone in its development by successfully completing its first round of external strategic financing. This round of funding was carried out through a capital increase by Yanggu Venture Capital, a subsidiary of Jingwen Investment. Leveraging the strategic support of state capital, Youyuan Culture has joined forces with Jingwen Cultural & Creative, another subsidiary of Jingwen Investment, to launch "SHENWAVE," a cultural IP exclusive to the city of Shanghai. With high‑quality music performances as its medium, the initiative aims to boost urban cultural consumption upgrading and promote the integrated development of culture and tourism.
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Industry leader with solid prowess, powering ahead in music and entertainment with a full‑ecosystem play
As a pioneering enterprise deeply rooted in the music and cultural entertainment sector, Youyuan Culture takes "music" as its core and has built three major business pillars: "music performances + IP incubation + a youth‑oriented entertainment platform." By integrating top‑tier global artist resources and cross‑sector content, the company has developed an industry‑leading full‑process operation and integrated marketing model. After years of deep cultivation, it has gradually grown into an industry leader with strong capabilities in resource integration, content creation, and commercial monetization.
Across its core business segments, Youyuan Culture has achieved high‑quality development in each area, taking the lead in the industry.
In the music performance sector, the company possesses end‑to‑end professional operational capabilities spanning planning, execution, and promotion. It has successively staged multiple phenomenal international artist tours and, for two consecutive years, organized the China tours of renowned bands, with performance scale doubling year over year—earning both market success and critical acclaim. At the same time, the company has been deeply involved in the operation of leading domestic trendsetting music events, providing full‑process support from preliminary planning and on‑the‑ground execution to comprehensive promotion. It has also independently incubated multiple proprietary entertainment IPs such as Dongye Hundred DJ Party and Rabbit Jump, delivering a series of high‑quality offline parties that have received widespread praise from young music fans nationwide.
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With this strategic financing from state capital, and leveraging Shanghai's goal of becoming the "Asian Performing Arts Capital" and the consumption vitality of an "international cultural metropolis," Youyuan Culture has officially established its headquarters in Shanghai's Xuhui District. This marks a strategic upgrade from regional operations to a national cultural hub, with the aim of building China's first internationally oriented performance operation brand dedicated to global artists.
Jingwen Investment, as a cultural capital investment and operation platform directly under the Publicity Department of the Municipal Party Committee, possesses abundant cultural industry resources and platform advantages. The two parties have engaged in deep collaborative synergy centered on "investment + business." Their previous joint efforts in producing the Shanghai leg of international artist tours attracted audiences from across the country to converge on Shanghai, effectively spurring urban cultural consumption—and serving as an exemplary case of synergistic development between state capital and market-oriented entertainment enterprises.
Zhao Can, founder of Youyuan Culture, stated: "This strategic financing from state capital marks a truly milestone moment in Youyuan Culture's development. We are grateful to Jingwen Investment for recognizing our years of deep cultivation and our industry potential. Establishing our headquarters in Shanghai allows us to fully leverage the city's premium cultural resources and industrial advantages to drive the nationwide strategic upgrade of our brand and business. Looking ahead, Youyuan Culture will remain true to our original commitment to content innovation. With our professional operational capabilities, we will continue to explore areas such as city-specific music events and the integrated development of culture, commerce, and tourism, incubating more cultural entertainment IPs that embody both Chinese characteristics and international influence. At the same time, we look forward to deepening cooperation with partners across all sectors, using music as a bridge to build a healthy and prosperous music and entertainment industry ecosystem."
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Capital Fuels Momentum as Industry Cooperation Ecosystem Fully Opens
The capital market’s enthusiasm for Youyuan Culture stems not only from the company’s outstanding achievements accumulated in the music and entertainment sector, but also from its clear roadmap for all-ecosystem development and significant growth potential. Since launching its fundraising process, Youyuan Culture has attracted attention and discussions from multiple renowned investment institutions. The strategic partnership reached with Jingwen Investment in this round of financing lays a solid foundation for the company’s future capital operations and industrial expansion.
Yu Weijie, Party Committee Member and Vice President of Jingwen Investment, said: “As a young Chinese pioneer brand in the music entertainment industry, Youyuan Culture has demonstrated strong professional operational capabilities and an innovative development model in the music and entertainment sector. Over the past two years, the company has gradually built up competitive advantages and development momentum within the industry. Jingwen Investment’s strategic investment in Youyuan Culture not only represents a vivid practice of deepening state-owned cultural enterprise reform and promoting the integrated development of culture, commerce, tourism, sports, and exhibitions, but also serves as a concrete initiative through which we leverage capital to support Shanghai in becoming a leading demonstration city for Xi Jinping Thought on Culture and to advance the development of Shanghai as the “Asian Capital of Performing Arts.”
At present, Jingwen Investment and Youyuan Culture have established a comprehensive strategic partnership, with deep collaboration across both investment and business areas. Looking ahead, Jingwen Investment will continue to leverage the resource advantages and platform capabilities of state-owned cultural capital, working with Youyuan Culture to deepen cooperation in areas such as the creation of city-specific cultural and entertainment IPs, the development of music-related derivatives, and the planning of industry forums. Through complementary strengths between state-owned capital and market-driven enterprises, the partnership aims to achieve mutual success and make new contributions to Shanghai’s development as an international cultural metropolis.”
Leveraging this financing round as an opportunity, Youyuan Culture will further increase investment in content creation, IP incubation, and the development of digital entertainment platforms. The company will continue to strengthen the integration of global artist resources and enhance its end-to-end capabilities in large-scale event production and operations. Meanwhile, Youyuan Culture is fully opening channels for industry collaboration and sincerely invites more investment institutions and industry partners to explore cooperation opportunities and jointly unlock the growth potential of the music and entertainment industry.
The “SHENWAVE” urban cultural IP (“申浪SHENWAVE”), jointly developed with Jingwen Cultural & Creative, represents a key strategic initiative enabled by state-owned capital support in the fields of premium content creation and urban cultural development. Centered around high-quality live performance content, the project aims to deliver immersive music experiences for fans, further strengthen Youyuan Culture’s position in the large-scale entertainment event sector, and contribute to the high-quality growth of Shanghai’s cultural industry.
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Joining Hands with State-Owned Capital to Compose a New Chapter, Deepening Industry Development to Create Long-Term Value
With the support and empowerment of state-owned capital, Youyuan Culture will work together with Jingwen Investment to develop “SHENWAVE” into a landmark urban cultural IP for Shanghai and establish a benchmark for urban music and entertainment performances in China. At the same time, the company will implement a comprehensive strategy across areas including urban cultural and entertainment IP incubation, music industry exchange forums, cultural and creative derivative product development, and integrated culture-commerce-tourism-sports-exhibition activities, promoting the innovative dissemination and global growth of Chinese music culture.
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At the core business level, the company will continue to upgrade its end-to-end music performance service system, incubate more high-quality original cultural and entertainment IPs, enhance the ecosystem of its YuYuan digital entertainment platform, accelerate expansion into Asian markets, strengthen synergies across business segments, and build a more dynamic and competitive full-spectrum music entertainment ecosystem.
Looking ahead, Youyuan Culture will leverage the empowerment of state-owned capital as a catalyst for growth, place content innovation at the heart of its development strategy, and pursue an open collaboration model while maintaining market-oriented operations. The company will continue to deepen its presence across the entire music and entertainment ecosystem, continuously enhance its brand influence and industry competitiveness, and strive to become a leading domestic and internationally recognized music entertainment ecosystem operator. By connecting audiences through high-quality music content, Youyuan Culture aims to deliver richer cultural experiences for consumers and contribute new momentum to the high-quality development of China’s cultural industry.